Promotions for the line come from college tours, tie-ins with the music channel MTVand social media such as Facebook and MySpace. In Marchthe company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. Live performance [note 1]. Retrieved December 30, Each year since the brand has hosted spring break parties to promote its collegiate collection,   usually hosted by two female models having included Behati PrinslooChanel ImanElsa HoskRachel HilbertSara Sampaio and Devon Windsor and a male guest such as Alexander Ludwig Nick Jonas Cody Simpson or Diego Boneta  They have also held campus bashes. Pages using deprecated image syntax All articles with unsourced statements Articles with unsourced statements from December All articles lacking reliable references Articles lacking reliable references from November
The Wall Street Journal.
Pink (Victoria's Secret)
Pink has its own spokesmodels, the first one being Alessandra Ambrosiofollowed by Miranda Kerr. From Wikipedia, the free encyclopedia. Views Read Edit View history. Retrieved November 3, Retrieved October 27, The underwear contained wording including "call me", "feeling lucky", and "wild".